FUEL Running is a collection of running clothing and merchandise inspired by the book FUEL. Our store carries over 2000 items spread across the collections below. Browse through each one at leisure. We hope you find something you like!
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The Story That Is Fuel

Fuel by Jeremy Chin

A man goes to the ends of the earth to find himself and new truths are revealed to him along the way.

He discovers that beyond is where it begins. That the only way to kill a dream is to make it come true. And that home is not a place, but a person.

Fuel has received rave reviews worldwide, and has been hailed as one of the greatest running stories ever told. We hope you experience it for yourself.

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Timothy Malcolm Smith, a young Creative Director at a cosy ad agency in East Central London, has warmed the hearts of an entire nation with his creativity and charisma, and is being hailed as one of London’s best creative minds ever. Having arrived at the pinnacle of fame in England, Timmy has shifted his sights beyond his home shores, to New York City. Since he began his career in advertising, it had been Timmy’s ambition to one day set foot in the Big Apple unannounced, and astound the city within days of his arrival, not with his mind, but with his feet.

Training in secret from the time he was a young boy, Timmy diligently perfected his running time till he was within reach of some of the world’s best. He had never before run in competition, and for many years held but one aspiration close to his heart, to win his maiden race, the New York Marathon.

With every Brit in the country tuned in to watch him, Timmy flew like the wind through the streets of New York, and built an insurmountable lead. On the cusp of victory, with an entire nation holding its breath, Timmy did what all his countrymen had come to expect from him. The unexpected.